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[04/08] Rebranding: National Park Service

[Background]

This rebrand proposal revitalizes National Park Service through a series of three books and a website. Three books: The Visual Strategy Guide, The Visual Development Guide, and The Visual Standards Guide.

[Category]

Rebranding
Brand Identity
UX/ UI Design

Website

parkforfuturegenerations.com

[Objective]
The new National Park Service brand will evolve to reconnect people with nature, enhance visitor experiences through modernized amenities, and maintain the integrity of our parks, ensuring they remain treasured landscapes for future generations to enjoy.

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